Challenge
Overview
Called ‘the best technology conference on the planet’ with a stellar line-up of speakers and attendees, ranging from Fortune 500 companies to the most exciting start-ups in the world, the Web Summit partnered with Good Food Ireland® to deliver the Food Summit.
Web Summit CEO Paddy Cosgrave approached our Founder Margaret Jeffares to work with Good Food Ireland® to produce the best quality local dining experience for his 20,000 delegates in a green field over the three days of the conference. He wanted his visitors from 100+ countries, many coming to Ireland for the first time to be served top quality Irish food from small producers all over Ireland and this he could be assured of with Good Food Ireland®. There was a further requirement to provide private breakfasts, lunches and dinners for a select group of corporate sponsors over the three-day period and on the final night a gala party for 1,000 of the world’s top media, corporate founders and key invited guests.
All Menus had to offer much variety and take into account multiple dietary requirements, not just allergy demands but cultural and individual beliefs as well.
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Strategy
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We proposed an Irish food and drink showcase whereby we would craft a collaborative menu and bring together producers and chefs from all over the island who would not just make the dishes but also serve them.
Delegates would have the unique opportunity to meet the people behind the food, from the chefs to the cheesemakers, the ice cream producers, the fruit growers, the bakers, the oyster farmers and many more. The Marquee and services would be provided by the client but we would be required to build the kitchen and all associated requirements ensuring food safety compliance. Once our proposal was accepted, we immediately set about appointing our Project Team.
WE KNOW OUR FOOD AND OUR PEOPLE
We carefully selected chefs and food and drink producers from all over the island of Ireland who worked with us to create an experience, the like of which had never happened in our country before.
A menu was drawn up that reflected Ireland’s wonderful produce and best culinary talent. Having completed the flow management plan, we worked with our client on all other aspects, installed a full kitchen inside the marquee and implemented food safety compliance. A massive coordinated operational plan, that would manage a production team of over 650 people was then put in place.
THE IMPACT IS IMMENSE
Over 250 Good Food Ireland® approved businesses, food and drink producers and chefs from Ireland’s leading restaurants, hotels, pubs, cafes, food shops and cookery schools were all involved. We created over 50,000 hot food dishes over the three days and food producers ramped up their production to undreamed of levels, with ice cream makers trying to find freezer space like never before, as our selected producers and artisans began their preparations for this historic event.
Almost 2,000 kilos of Irish farmhouse cheese were eaten, with an equivalent quantity of relish, 35,000 Waterford blaas and Ulster soda farls, along with an extraordinary 9,000 pots of delicious Irish yoghurts. Add to that the thousands of shortbread biscuits, apples, crisps, tubs of ice cream and handmade chocolates that were enjoyed.
THE EVENT
Good Food Ireland® can always be guaranteed to come up with a few surprises. This happy family of chefs, cooks, restaurants, hotels, B&B’s, guesthouses, pubs, cafes, cookery schools, food and drink producers and shops, brings only the very best Irish ingredient-led experience to the table. That’s a given.
For the Food Summit with Good Food Ireland® we came up with a special and innovative way to enjoy the food of our island – in the form of the Pop-Up Good Food Ireland® Restaurant experience. We brought the chefs out of their familiar kitchens, into an arena specially designed to showcase their cooking skills. Some familiar and household names of the cooking world, plus the country’s top chefs, created dishes that involved conscientious sourcing and commitment to Irish produce.
Created with flair and diversity by the Masters of their craft, it was a unique dining experience in unusual surroundings. The Good Food Ireland® Pop-Up Restaurant was a one-off opportunity for delegates to enjoy specially devised dishes, made from Irish farm reared meats, fresh fish and seafood from Irish waters, and a wealth of artisan and farmhouse specialities. Bringing together the Good Food Ireland® family and ethos on a world stage, it greatly enhanced the delegate experience, changed much perception and grew Ireland’s food and culinary reputation.
Good Food Ireland® was honoured to win the inaugural “Best Food Experience” at the Irish Tourism Industry (ITIC) Awards.
Meet the people
Behind the food

Brandon Lynch 3

Brandon Lynch

Brandon Lynch 2

Brandon Lynch

Brandon Lynch

Brandon Lynch
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Testimonials
I well remember Peter as a very young man, he’s my age and even then he had a charm and grace to behold. I live in Australia now and this article has flooded back memories of Cavistons and Peter. Glad to learn that Peter had been so successful. Cavistons was wonderful then as now. A joy to read this article.
One of the best food experiences we’ve had since returning to Ireland. We really miss the quality of our old neighbourhood in D.C. but this place had us pining for more. Lovely staff & really tasty dishes. Live guitarist was a real bonus.
I love sitting for lunch with friends on the weekdays. I usually opt for the curry dish on the menu! I also love choosing from their various salads. The produce is fresh and often comes from Anthony’s own patches!
Returned back to the church last night after a year. Had a fabulous meal, looking forward to going back tonight and lucky to get a spot for tonight. The monkfish was delicious. The staff and the service is just perfect. Highly recommend it.
The art class was simply wonderful. Maureen explained so much first about her art including how she finds and uses sea glass. Then told us what colours to choose and how to apply them. We all left with beautiful pictures. All successfully completed their picture and all were unique. After a delicious afternoon tea she did not hurry us out. But spent time with us telling us about her alpacas. I will never forget the experience and highly recommend it. You will forget about everything else going on in your life. It was a total break for a day and we all left very happy.
Whether it is the amazing Ciders (you cannot beat the Medium!), the enjoyable events or the enthralling tours Long Meadow cider is truly worth trying