Challenge
Overview
Called ‘the best technology conference on the planet’ with a stellar line-up of speakers and attendees, ranging from Fortune 500 companies to the most exciting start-ups in the world, the Web Summit partnered with Good Food Ireland® to deliver the Food Summit.
Web Summit CEO Paddy Cosgrave approached our Founder Margaret Jeffares to work with Good Food Ireland® to produce the best quality local dining experience for his 20,000 delegates in a green field over the three days of the conference. He wanted his visitors from 100+ countries, many coming to Ireland for the first time to be served top quality Irish food from small producers all over Ireland and this he could be assured of with Good Food Ireland®. There was a further requirement to provide private breakfasts, lunches and dinners for a select group of corporate sponsors over the three-day period and on the final night a gala party for 1,000 of the world’s top media, corporate founders and key invited guests.
All Menus had to offer much variety and take into account multiple dietary requirements, not just allergy demands but cultural and individual beliefs as well.
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Strategy
Initial Meeting
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We proposed an Irish food and drink showcase whereby we would craft a collaborative menu and bring together producers and chefs from all over the island who would not just make the dishes but also serve them.
Delegates would have the unique opportunity to meet the people behind the food, from the chefs to the cheesemakers, the ice cream producers, the fruit growers, the bakers, the oyster farmers and many more. The Marquee and services would be provided by the client but we would be required to build the kitchen and all associated requirements ensuring food safety compliance. Once our proposal was accepted, we immediately set about appointing our Project Team.
WE KNOW OUR FOOD AND OUR PEOPLE
We carefully selected chefs and food and drink producers from all over the island of Ireland who worked with us to create an experience, the like of which had never happened in our country before.
A menu was drawn up that reflected Ireland’s wonderful produce and best culinary talent. Having completed the flow management plan, we worked with our client on all other aspects, installed a full kitchen inside the marquee and implemented food safety compliance. A massive coordinated operational plan, that would manage a production team of over 650 people was then put in place.
THE IMPACT IS IMMENSE
Over 250 Good Food Ireland® approved businesses, food and drink producers and chefs from Ireland’s leading restaurants, hotels, pubs, cafes, food shops and cookery schools were all involved. We created over 50,000 hot food dishes over the three days and food producers ramped up their production to undreamed of levels, with ice cream makers trying to find freezer space like never before, as our selected producers and artisans began their preparations for this historic event.
Almost 2,000 kilos of Irish farmhouse cheese were eaten, with an equivalent quantity of relish, 35,000 Waterford blaas and Ulster soda farls, along with an extraordinary 9,000 pots of delicious Irish yoghurts. Add to that the thousands of shortbread biscuits, apples, crisps, tubs of ice cream and handmade chocolates that were enjoyed.
THE EVENT
Good Food Ireland® can always be guaranteed to come up with a few surprises. This happy family of chefs, cooks, restaurants, hotels, B&B’s, guesthouses, pubs, cafes, cookery schools, food and drink producers and shops, brings only the very best Irish ingredient-led experience to the table. That’s a given.
For the Food Summit with Good Food Ireland® we came up with a special and innovative way to enjoy the food of our island – in the form of the Pop-Up Good Food Ireland® Restaurant experience. We brought the chefs out of their familiar kitchens, into an arena specially designed to showcase their cooking skills. Some familiar and household names of the cooking world, plus the country’s top chefs, created dishes that involved conscientious sourcing and commitment to Irish produce.
Created with flair and diversity by the Masters of their craft, it was a unique dining experience in unusual surroundings. The Good Food Ireland® Pop-Up Restaurant was a one-off opportunity for delegates to enjoy specially devised dishes, made from Irish farm reared meats, fresh fish and seafood from Irish waters, and a wealth of artisan and farmhouse specialities. Bringing together the Good Food Ireland® family and ethos on a world stage, it greatly enhanced the delegate experience, changed much perception and grew Ireland’s food and culinary reputation.
Good Food Ireland® was honoured to win the inaugural “Best Food Experience” at the Irish Tourism Industry (ITIC) Awards.
Meet the people
Behind the food
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Brandon Lynch
Brandon Lynch 2
Brandon Lynch
Brandon Lynch
Brandon Lynch
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Testimonials
I have to say Kearns strawberries are the best and tastiest strawberries I have ever tasted, such a friendly place
Kearns produce the tastiest fruits and I love their produce. Good value
Kearns have the tastiest fruit and great value fir a great product
Lovely fresh Strawberries so sweet and natural
The Strawberry jam is lovely tastes just like homemade
Diffinity worth 5 stars and wish them the very best in good food Ireland deserve to win all the way
With experience I have to say that Kearn’s strawberries are the best and a family favorite.