
ABOUT
GOOD FOOD IRELAND®
OUR story
In 2006, from her farm in County Wexford, Margaret Jeffares had a bold vision to unite Ireland’s two greatest indigenous industries: agri-food and tourism. Determined to elevate local food and drink as a driving force for economic growth, she founded Good Food Ireland®. This pioneering initiative became the trusted consumer endorsement for Ireland’s finest local food and drink, setting a new standard of transparency and quality. The vision highlighted the rich heritage of Ireland’s farming, fishing and food production, connecting people with unique, immersive food and drink experiences. By showcasing the best of Irish food and drink, it has helped reshape the way people experience Ireland, ensuring that food became a key element of the country’s identity and a vital part of the Irish cultural experience.
AN All-Ireland Experience
Good Food Ireland® offers an authentic taste of Ireland through a curated selection of local food and drink experiences. Its trusted mark of excellence ensures people enjoy only the finest food, made with local ingredients and crafted with care. The businesses within the Good Food Ireland® Collection form a community of individuals dedicated to providing the very best in Irish culinary experiences, ensuring that every meal tells a story of Ireland’s rich food culture. Whether it’s fine dining, a charming café, or a craft beverage, you can rely on Good Food Ireland® to guide you to the best local flavours across the island.
IRELAND'S Culinary Culture
Discover the best of Irish food with Good Food Ireland®. From locally-sourced ingredients to unforgettable dining experiences, we bring you authentic tastes from across Ireland. Whether you’re savouring fresh seafood by the coast, enjoying farm-to-table dishes, or learning new cooking skills, every visit guarantees a true taste of Ireland’s finest. Trust in our curated selection of top-quality restaurants, producers and food and drink experiences, ensuring you enjoy exceptional flavours with every bite!
We Believe in Standards
We are passionate about showcasing local food, drink, and traditional Irish hospitality, all while offering you an authentic, high-quality Irish experience. That’s why Good Food Ireland® is so unique. Every business in our collection is personally visited and certified by our team, ensuring only the highest standards before they’re invited to join. We stand by our promise to deliver excellence to you and to each other.
Our Philosophy
Our philosophy centers around a deep commitment to showcasing the best of Irish produce. Regardless of size, every business in our collection shares a dedication to using core indigenous ingredients, celebrating the flavours of Ireland. We prioritise sustainability by supporting local farmers, food producers and fishermen, ensuring that each experience reflects the true spirit of Irish cuisine. It’s about honouring tradition, supporting local communities and delivering authentic, high-quality food and drink.
Our Promise
The Good Food Ireland® promise is to provide an authentic, high-quality Irish food and drink experience. Every business in our collection meets strict standards for quality, sustainability, and service. We offer more than just local food and drink, we share the true essence of Ireland with you, from people who genuinely care. Let us be your friend, share our secrets, and deliver a memorable experience that celebrates the best of Irish cuisine and hospitality.
A Food Lovers paradise
If you’re a food lover, Good Food Ireland® offers the ultimate collection to experience the best of Ireland’s culinary delights. Whether you stay in a charming B&B, an Irish castle, a country house or a luxurious 5-star hotel, you can rest assured that your stay will be enhanced by incredible local food and drink. From casual bistros to Michelin-star restaurants, village pubs to cosy cafés, we’ve got your lunch and dinner covered. Explore food and drink producers, take farm tours and tastings or visit our shops and delis for a delicious picnic featuring local produce. You can even join cookery schools to learn how to create dishes using Ireland’s finest ingredients.
Be Inspired
The Good Food Ireland® Collection brings you closer to authentic local cuisine, from farm to fork and sea to plate. Travel like a local and explore the rich natural ingredients from Ireland’s fertile landscapes and coastal waters.
From mushroom hunts and cheese tastings to oyster farm tours, whiskey or beer tastings, our carefully curated experiences are constantly evolving. Shop online or gift an unforgettable taste of Ireland. Our Good Food Ireland® Tours and Experiences offer a unique opportunity to connect with the people, culinary traditions and culture of Ireland for the ultimate authentic holiday experience.
AT HOME
Discover the essence of Ireland through its food and culture at the Good Food Ireland® Online Shop. Explore our collection of handpicked Gifts and Foodhall Boxes filled with delicious local produce from Irish farmers, food producers, and fishermen.
Delight in a wide selection of cookbooks and food travel books by Ireland’s favourite chefs and authors. Our shop also offers exclusive kitchen accessories, including our exclusive range of aprons, tea towels and Irish-designed crafts, such as handwoven throws and scarves, perfect for your home or as a thoughtful gift. Support our vision and share the gift of Good Food Ireland® with someone special today.

MEET
THE TEAM
Our expert team have years of experience in food, tourism and travel. We know our food and our people so you can be certain you’re in the right hands.

WANT TO KNOW MORE?
High Recognition from An Taoiseach, the Irish Prime Minister

OUR AWARDS & ACHIEVEMENTS
The Inaugural Irish Tourism Industry Awards | Recognising Success and Innovation – Best Food Experience Award
2015Margaret Jeffares, Founder, Good Food Ireland® invited by Barack Obama, President of The United States Of America, to The White House
2011 – 2019Invited to represented Ireland at The Breeders Cup World Horse Racing Championship, USA
2011Margaret Jeffares, Founder, Good Food Ireland® invited to meet Her Majesty The Queen, on her State Visit to Ireland
2011The Marketing Institute All Ireland Marketing Awards – Small Business Marketing Award
2010SFA National Small Business Awards – Outstanding Small Business Award
2009Margaret Jeffares, Founder, Good Food Ireland® invited to Áras an Uachtaráin to meet Mary McAleese, President of Ireland
2008The Marketing Institute South East Marketing Awards – New Business Award
2008The Marketing Institute All Ireland Marketing Awards – Marketing Innovation Award
2007Design Business Ireland Awards – Branding & Identity Award
OUR AWARDS & ACHIEVEMENTS
2015
The Inaugural Irish Tourism Industry Awards | Recognising Success and Innovation - Best Food Experience Award
2015
Margaret Jeffares, Founder, Good Food Ireland® invited by Barack Obama, President of The United States Of America, to The White House
2011 – 2019
Invited to represented Ireland at The Breeders Cup World Horse Racing Championship, USA
2011
Margaret Jeffares, Founder, Good Food Ireland® invited to meet Her Majesty The Queen, on her State Visit to Ireland
2011
The Marketing Institute All Ireland Marketing Awards – Small Business Marketing Award
2010
SFA National Small Business Awards - Outstanding Small Business Award
2009
Margaret Jeffares, Founder, Good Food Ireland® invited to Áras an Uachtaráin to meet Mary McAleese, President of Ireland
2008
The Marketing Institute South East Marketing Awards - New Business Award
2008
The Marketing Institute All Ireland Marketing Awards - Marketing Innovation Award
2007
Design Business Ireland Awards - Branding & Identity Award
