Established in 2006, Good Food Ireland® has successfully united the agri-food and tourism sectors under a single all-island destination brand, with the aim of positioning food and drink as a key economic driver for tourism across the island of Ireland. As the trusted consumer brand for authentic food and drink experiences, Good Food Ireland® not only gives recognition and standout but also drives sales, directing both international visitors and local consumers to its premium Collection of Restaurants, Hotels, Cookery Schools, Speciality Shops and Food and Drink Producers. All are approved to the Collection for their passionate commitment to sustainably sourcing Irish ingredients and providing a unique taste and flavour of the island’s rich culinary heritage. Research by Grant Thornton has shown that 92% of businesses increased their purchasing of local, Irish food as a direct result of their association with Good Food Ireland®, underscoring the brand’s significant role in supporting local producers and fostering sustainable, locally-driven growth.